Services and Support that Empowers Veterans.

Learn More About our Program

Empower the Veterans (ETV) is the overarching 501(c)(3) foundation for Scars and Stripes Coffee and Scars and Stripes Coffee Shops.  ETV was established as a means to provide training opportunities & resources to Veterans that are looking for a hand-up in starting their own e-commerce business through Program One (Scars and Stripes Coffee). It has since become a training pipeline for Veteran entrepreneurs that are looking for franchise opportunities within Program Two (Scars and Stripes Coffee Shops). Our goal is to make Empower the Veterans an Entrepreneurial Institute of Higher Learning for our Veterans and their families.  Not only will we be able to focus on providing our Team Members with skills training in regards to business, but another goal is to be able to establish a component during our training that focuses on psychosocial healing, effective communication skills, and wellness programs. 

The Power of Eight

“There is therefore now no condemnation to those who are in Christ Jesus, who do not walk according to the flesh, but according to the spirit.”
Romans 8:1

Empowering Veterans

Igniting Mission & Purpose

Gaining Structure & Accountability

Healing with His Stripes

Team & Camaraderie

Program One -
Scars & Stripes Coffee

Program One empowers Veterans to build their own business using our e-commerce platform and through direct to consumer sales via events. When you buy coffee from Scars and Stripes, you are buying from a Veteran and your purchase directly impacts the men and women who have served our country. If you don’t know a Veteran on the team, our unique VET GENERATOR makes it simple to EMPOWER A VETERAN AT CHECKOUT!

With a Teams, Training, and Sales approach we are able to provide our Veterans with an organic approach to teaching them how to run their own business. 


Veterans often face difficult circumstances, both during and after military service. As a result, they rely on camaraderie to help ease the stress and anxiety of their service. Knowing that they have a support system of fellow Veterans can help them handle the pressure of military service, as well as keep them connected to a larger community of Veterans who understand their unique experiences.


Training is essential for Veteran entrepreneurs because it enables them to gain the skills and knowledge needed to build a successful business. It also provides our Veterans with a sense of mission & purpose. Training can help our Veterans become more aware of available resources and connect them with mentors who can provide guidance and advice. Through the utilization of our Learning Management System, our teams have access to online training that helps streamline onboarding, continuing education, and leadership development. Ultimately, training is a key factor that helps our teams succeed in their endeavors.


When you purchase from Scars & Stripes Coffee, 20% of every order is earned by a Veteran Team Member. If you do not have a Veteran’s link, you will be prompted to select a Veteran, who has earned their way into our random Vet Generator, at checkout. By purchasing from Scars & Stripes Coffee, you are helping to give back to those who have served our country.

Scars & Stripes Coffee Shops

Program Two is the next step in Veteran development and empowerment. Our Scars and Stripes Coffee Shops will deliver a drive-thru concept coffee experience that will keep customers coming back for more. 

These coffee shops are a great fit for a drive-thru location, grocery store parking lots, medical & office buildings, military bases, college campuses, and more. 

Each location will come equipped with a Living in Action chair that signifies the uplifting of our Veterans that are true testament to the success of this program.

"Big thanks to the ETV team for being there for me. You made me feel like I’m a part of the community and helped me gain confidence in myself and what I'm capable of."
- Mark J. -